It's a long cold winter in Pottersville, and struggling store owner Maynard (Shannon) is hit by hard times. During a late-night drunken wander through town, Maynard is mistaken for the legendary Bigfoot, setting off an international media spectacle and attracting a lot of much needed business for the town.

When TV's 'Monster Hunter', Brock Masterson, (Lennon) turns up and joins the Sheriff (Perlman) in his hunt for the beast, Maynard must maintain the illusion to protect the rebirth of his beloved town.