Name: How Chee!
Genre: Documentary
Released: 2026-04-02

How Chee! (2026)

Genre

Documentary

Release Date

April 2, 2026

Studio

Thoughtlab Media

Information

Genre

Documentary

Release Date

April 2, 2026

MPAA Rating

Duration

050 minute(s)

Production Budget

Studio

Thoughtlab Media

Official Site

Cast and Crew

Director

Craig Silliphant

Screenwriter

Craig Silliphant

Starring

Craig Silliphant
Chris Murphy
Lara Murphy
Andy Kwan
Justin Kwan

Synopsis

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.