A biopic about Richard Montanez, who created the spicy Flamin' Hot Cheetos snack. "Flamin' Hot" portraying the inspiring story of Richard and Judy Montanez. Richard rose from humble beginnings to achieve the American Dream: The son of a Mexican immigrant, Richard was a janitor at Frito-Lay when he came up with the idea for Flamin' Hot Cheetos. His creation, inspired by the flavors of his community, revitalized the company and disrupted the food industry, creating a pop culture phenomenon that continues today.