In a world saturated by advertising, a shocking truth hides in plain sight. Ed Stoppard stars as Misha, a disillusioned marketing executive in a futuristic Moscow who discovers a terrifying reality: consumer brands are not just symbols, but literal parasitic creatures feeding on human desire. After a catastrophic professional failure, Misha teams with a mysterious woman, played by Leelee Sobieski, and is guided by a reclusive expert portrayed by Max von Sydow. Together, they embark on a dangerous mission to expose the monstrous entities controlling global consciousness. This visually striking sci-fi thriller from directors Jamie Bradshaw and Alexander Doulerain plunges into a surreal battle for the human soul, where the ultimate commodity is free will itself. As Misha delves deeper, he must confront his own complicity in the system and risk everything to break the branded chains that bind humanity.