He is a big fan of "Star Trek" and named his record label Star Trak after the sci-fi movie.
Teamed up with Louis Vuitton to create a new line of jewelry called Blason, which was unveiled on January 21, 2008.
Voted the 9th in Forbes Magazine's "Hip-Hop Cash Kings" list in August 2007 with an estimated earning of $17 million by 2006.
Teamed up with Japanese fashion designer Nigo to open a two-storey boutique called "Billionaire Boys Club and Ice Cream" in New York City in November 2007.
Agreed to design a new version of the Pepsi can as part of a new promotion by the soft drink company (April 2007).
A new teaser for the upcoming live-action Street Fighter movie reveals Roman Reigns in the role of Akuma, one of the franchise’s most iconic and feared characters.
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