β¦Having his Rocawear clothing label inked a licensing deal with cosmetics giant Elizabeth Arden to unveil new men's and women's fragrances, cosmetics, and skincare products (November 2007).
β¦Sold his clothing company "Rocawear" to Iconix Brand Group for $204 million in cash (March 2007).
β¦Teamed up with Coca-Cola, helped launching its Cherry Coke line in TV commercials and having his Rocawear label designed the soft drink's new cans as well (January 2007).
β¦Teamed up with General Motors (GM) in creating a new sport utility vehicle (SUV), called "Jay-Z Blue" (January 2007).
β¦Along with girlfriend, Beyonce Knowles, earned the Big Power Couple honor at the "VH1 Big In '06 Awards", held December 3rd in Culver City, California.