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Aracde Fire Lost Innovative Video Honor to Andy Grammer at O Music Awards Early Winning

April 26, 2011 (8:58 am) GMT
The judges has decided to pick Grammer for the Most Innovative Video winner rather than other established acts such as Robyn, OK Go and Arcade Fire.

An up-and-coming singer has seen off competition from rock bands and to pick up the first prize of MTV's inaugural O Music Awards. won the Most Innovative Video honor for his "Keep Your Head Up" promo ahead of the first annual ceremony, created to celebrate digital music.

A panel of judges, including producer and music video director Wayne Isham, picked Grammer over other established acts such as Swedish pop star and Arcade Fire.

"" star has also been announced as another early winner, taking gold in the Favorite Tumblr category. , and are among the nominees fighting for the remaining prizes, to be announced in an MTV.com broadcast on Thursday, April 28.

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