AceShowbiz - Sarah Jessica Parker's new job as president of fashion brand Halston is proving to be a tough challenge. The star has lost a battle to stop board members from firing a top-level executive.

The fashion-forward star, who is also the face of the brand, was named the Chief Creative Officer in January this year. Sources tell the New York Post Parker was "in tears" at Halston's New York offices last week after learning chief executive officer Bonnie Takhar had been let go.

Takhar had been with Halston since the brand's relaunch in 2007, but insiders say creative differences within the company led to her dismissal. Halston board member and movie mogul Harvey Weinstein says in a statement, "Sarah Jessica is a huge supporter of Bonnie's, but it was time to change direction. It was the rest of the board that made the decision. No one was more steadfast to Bonnie than Sarah Jessica."

A spokesperson for Parker has declined to comment on the report.