March 28, 2017  

Victoria Justice Designing Merchandise for Build-A-Bear

October 25, 2010 (3:45 am) GMT
'Because she's relevant to tweens, she quickly became relevant to us,' a spokesperson for the toy company said in announcing her participation.
Victoria Justice

Teen singer/actress is quickly adding to her resume after signing a deal to launch a line of kids apparel and stuffed animal merchandise. The 17-year-old "Zoey 101" star will design a bear-sized T-shirt with the Build-A-Bear Workshop, which is set to hit shelves in December. A dress will then be made available early next year; and she will eventually design a stuffed animal, reports Variety.

Build-A-Bear bosses have previously teamed up with heads behind "", "Toy Story" and franchises on similar deals. A spokesperson for the company tells Variety, "Because she's relevant to tweens, she quickly became relevant to us."

"We are pleased to partner with Victoria Justice on a number of exciting new products and programs that we know will appeal to tweens, teens and younger Guests alike," added Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop.

Victoria is also involved in the company's Love.Hugs.Smiles. initiative that encourages Guests to share their unique, everyday reasons to smile. As part of this initiative, Victoria visited a local Build-A-Bear Workshop store and surprised one of her biggest fans at the girl's Build-A-Party celebration.

TODAY'S HEADLINES

  1. Drake Reportedly Has 'Weed Overdose'
  2. Kanye West 'Would Love to Have More Kids' With Kim Kardashian
  3. Justin Bieber Facing Arrest in Brazil Over Graffiti Case
  4. Peter Parker Wants to Be Like Iron Man in New 'Spider-Man Homecoming' Trailer
  5. Kris Jenner and Corey Gamble Break Up
  6. Cuba Gooding Jr. Generates Online Outrage After Lifting Up Sarah Paulson's Skirt at PaleyFest
  7. New Footage of 'Blade Runner 2049' Is Screened at CinemaCon
  8. Nina Agdal Flaunts Her Enviable Figure in Skimpy Bikinis for New Swimwear Campaign