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Angelina Jolie Replaced by Karen Elson in Luxury Brand

January 9, 2010 (2:14 am) GMT
Being the model of luxury label St. John since 2005, Angelina Jolie has been recently dismissed as the face of the brand because the bosses claim that Jolie 'overshadowed' the fashions she featured.
Angelina Jolie

has been dismissed as the face of luxury label St. John - after bosses decided the famous actress was overshadowing the fashions she modeled. The tattooed "" star signed up with the designer brand in 2005, replacing supermodel , and has been featured in their ad campaigns ever since.

Blonde beauty Kelly Gray, the daughter of the brand's founders Robert and Marie Gray, previously posed for the upscale firm. But now top executive Glenn McMahon has dropped Jolie - in favor of red-headed model for the spring 2010 campaign.

McMahon tells WWD.com that Jolie "overshadowed" the brand, adding, "We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved."

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