Feeling very proud of her beauty brand which is now expanding overseas a year after its launch, Hailey Bieber declares the older she gets, the simpler her makeup is.
- May 15, 2023
AceShowbiz - Hailey Baldwin claims Rhode has "exceeded" her "wildest expectations." The 26-year-old model - who is wedded to singer Justin Bieber - has found incredible success with her skincare line since launching the brand in the US last summer, and is now getting ready to launch it in the UK this week.
No one is enjoying in her accomplishment more than Hailey, who has been pinching herself after succeeding beyond her wildest dreams. "Skincare is a real-life commitment for me. It's my favourite thing I've ever done. It has exceeded my wildest expectations," she told The Sunday Times' Style magazine.
Hailey - who has amassed 49.5 million Instagram followers - is known for her trademark look of dewy skin and glazed lips. Her tomboy chic signature style is popular amongst fans who aim to emulate her effortless look.
Rhode, Bieber's middle name, was born in lockdown and aims to deliver customers a simple and affordable route to her iridescent and luminous glow. She stated, "As I've gotten older I've realised how much more comfortable I feel with just fresh skin and brushed-up brows."
Fascinated by medicine, the catwalk queen undertook a dermatology course at the beginning of her modelling career. She said, "I'm fascinated by the medical field. When I started modelling I used to walk around with a medical terminology book in my bag. I hated studying, so there was no way I was going to go to school for any of this. I didn't graduate high school because I was home schooled and I dropped out [at age 18], which I don't love."
Hailey's brand, which consists of only three items - a moisturiser, a lip treatment and a serum - stands out against the overly saturated market of celebrity beauty for being understated and affordable. She said, "Our philosophy is not to overwhelm the customer. We make one of everything and make sure it's really good."
