First Day of 'The Simpsons' Marathon Breaks Ratings Records for FXX
"The Simpsons" boosted FXX ratings on day 1 of the long marathon. In its first 24 hours, the 12-day "Every Simpsons Ever" marathon delivered an average of 1.01 million viewers, almost four times of the network's regular viewership.
In the adults 18-49 demo, the special program averaged 623,000 viewers, a 461% surge for a typical primetime showing. It marks the most-watched day in the young network's history and ranks 18 of the top 30 highest-rated telecasts in the Nascent Channel's history.
"We knew that 'The Simpsons' could be transformative for FXX and its performance yesterday truly exceeded our wildest expectations," Chuck Saftler, President, Program Strategy and COO, FX Networks, comments on the impressive feat.
He adds, "It is a testament to the power of one of the greatest shows in television history and the genius of Jim Brooks, Matt Groening, Al Jean and everyone associated with the show. Their support of our launch has been invaluable. We're off to a great start, we still have 11 days of binging left in our record-breaking marathon, and many years of 'The Simpsons' to come on FXX. WOO HOO!"
FXX acquired cable, VOD and non-linear rights to "The Simpsons" reruns in November 2013. The longest-running comedy series will kick off its 26th season on September 28 on FOX.
More The Simpsons News
- 'Game of Thrones' Season 6 Finale Recap: Does It Confirm Fan Theory About Jon's True Parentage?
- BET Awards 2016: Bryson Tiller and Drake Win More
- Jennifer Hudson Dresses as Prince in White Hooded Dress at 2016 BET Awards
- BET Awards 2016: Erykah Badu, Tori Kelly and Jennifer Hudson Team Up for Prince Tribute
- Demi Lovato Opens Up About Addictions and Eating Disorder, Says She 'Was Going to Die Young'
- BET Awards 2016: Drake and Future Among First Winners
- BET Awards 2016: See Alicia Keys, Janelle Monae, Karrueche Tran's Showstopping Styles on Red Carpet
- Pregnant Blac Chyna Gets Striptease From Mariah Carey's Dancer on Vegas Stage