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'Marvel's Agents of S.H.I.E.L.D.' Is Top TV Drama Debut Since 2009

September 26, 2013 (3:17 am) GMT
The new ABC action series draws 12.12 million viewers and averages a 4.7 rating in adults 18-49 demo in its premiere.

The heavy promotion for ABC's "" was paid off. The new series opened big to 12.12 million viewers on Tuesday night, September 24, with a 4.7 rating in adults 18-49 demographic.

Dubbed the most anticipated new program of the fall television season by research firm Networked Insights, the comic-adapted show had TV's highest rated drama debut in nearly 4 years in the coveted demo. ABC later announces that it will air a repeat of the series premiere on Thursday at 8 P.M., bumping a rerun of "".

Winning the 8-9 P.M. hour during which "Marvel's Agents of S.H.I.E.L.D." opener aired, however, was CBS' hit show "" with more than 20 million viewers (a 3.6 rating). NBC's "" was No. 2 with 14.35 million audience (a 4.7 rating).

ABC's other freshman "" debuted to 8.94 viewers at 9 P.M., perhaps boosted by the successful debut of "S.H.I.E.L.D." However, the number dropped significantly for the "" premiere at 9:30 P.M. (6.69 million viewers) and new drama "", which wasn't so lucky with only 4.43 million viewers tuning into the first episode at 10 P.M.

CBS topped the night in total viewers with an average of 16.27 million, thanks to the strong returns to "NCIS", its spin-off "" (16.35 million) and "" (12.44 million).

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