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First Promo for E!'s 'What Would Ryan Lochte Do?'

February 26, 2013 (8:39 am) GMT
The 2012 London Olympic gold medalist shows off his personalized tennis shoes and bares his abs while playing football in the sneak peek.

E! has debuted the first promo of its new series "" starring the Olympic swimmer. In the video, is seen during his swimming practice. He also shows off his sports car and personalized tennis shoes, and goes shirtless while playing football.

Set to premiere this April, the show will follow the athlete as "he prepares for the Rio games in 2016 while building his fashion line, making buzz-worthy media appearances, dealing with his unconventional family and loyal friends and, always, searching for 'the one'." It also offers "unpredictable, unfiltered and delightfully uninhibited 'Lochteisms'," including his signature phrase, "Jeah!"

Lochte recently made his acting debut on "". He guest starred in an October 29 episode as a guest at a resort where Naomi and Max are staying to strengthen their relationship.



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