June 30, 2016  

'Hard Times of RJ Berger' Owe It to Justin Bieber for Renewal

August 3, 2010 (7:17 am) GMT
The scripted MTV series got a steady knock up in the rating after the singing sensation tweeted about it last month, saying it's 'funny stuff'.

may not realize that his power affects TV shows too. The pop star is partly responsible for the renewal of MTV's scripted comedy "" which he mentioned on Twitter once. The music channel has given the show a second season after it receives an increase of 31% in rating.

Statistically "Berger" performed quite mild in the first half of season 1. But after the July 19 tweet by Bieber in which he said, "Just met the guys who created that new show on @MTV 'The Hard Times of #RJBerger' - good dudes. Show's on tonight at 10pm. Funny stuff," the rating went up by 9% that night. Then the next week, it absorbed even larger audience with 14% increase.

"We have been so heavily branded as a reality network [that] it will take a beat for our viewers to embrace this new diverse slate on the channel. That's why we are so thrilled by the response to Hard Times," MTV President of Programming Tony DiSanto told TV Guide.

Bieber himself has not responded on Twitter but his rep told EW the singer is "happy he could help good people...if he helped at all."

"Berger" will return on August 23 with 12 additional episodes.

TODAY'S HEADLINES

  1. 'Ghostbusters' Cast Show Off the New Gadgets in Latest Featurette
  2. HBO Officially Confirms Jon Snow's True Parentage With This 'Game of Thrones' Infographic
  3. New 'Star Trek Beyond' Character Poster Shows Jaylah on Cap's Chair
  4. Lady GaGa and Taylor Kinney's Wedding Plan Reportedly Shelved Because of This
  5. Taylor Swift and Tom Hiddleston Make Out in Rome, Fans Say Their Romance Is 'Staged'
  6. Watch James Van Der Beek Channel Diplo to Promote Mad Decent Block Party
  7. Jessica Simpson Reportedly Hires 'Homely' Nannies Because She Fears Her Husband Will Cheat on Her
  8. Your Favorite 'Nashville' Stars Are Returning for Season 5. Find Out Which Ones