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Frontline Episode 23.04 The Persuaders

Frontline Episode 23.04 The Persuaders
Frontline Photo

Frontline Episode 23.04 The Persuaders

Episode Premiere
November 9, 2004
Genre
Documentary
Production Company
GBH
Official Site
http://www.pbs.org/show/frontline/
Episode Premiere
November 9, 2004
Genre
Documentary
Period
1983 -
Production Co
GBH
Distributor
PBS
Official Site
http://www.pbs.org/show/frontline/
Main Cast
  • Will Lyman

FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

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