Frontline Episode 23.04 The Persuaders

Frontline Episode 23.04 The Persuaders

Episode Premiere

November 9, 2004

Genre

Documentary

Production Company

GBH

Official Site

http://www.pbs.org/show/frontline/

Information

Episode Premiere

November 9, 2004

Genre

Documentary

Period

1983 -

Production Co

GBH

Distributor

PBS

Official Site

http://www.pbs.org/show/frontline/

Cast and Crew

Main Cast

Will Lyman

Synopsis

FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

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