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America's Next Great Restaurant Episode 1.03 Episode 3
America's Next Great Restaurant Photo

America's Next Great Restaurant Episode 1.03 Episode 3

Episode Premiere
March 20, 2011
Genre
Reality
Production Company
Magical Elves Productions
Official Site
http://www.nbc.com/americas-next-great-restaurant/
Episode Premiere
March 20, 2011
Genre
Reality
Period
2011 - 2011
Production Co
Magical Elves Productions
Distributor
NBC
Official Site
http://www.nbc.com/americas-next-great-restaurant/
Main Cast
  • Bobby Flay as Himself - Investor - Judge
  • Curtis Stone
  • Steve Ells
  • Lorena Garcia

The remaining nine contestants arrive at a Chipotle restaurant, not sure what to expect. They're met by Bobby and Steve; clearly, this isn't a lunch date. Steve, the founder of Chipotle, explains the vision behind his restaurant chain, "food with integrity." Steve believes that just because food is served fast doesn't mean it has to be a "fast-food experience." In addition, Steve notes that all restaurant owners should have the experience of working behind the counter, and should be able to deliver top-notch customer service. To illustrate his point, today's challenge is handling the lunch crowd at Chipotle. The investors are keeping an eye out for the contestants who can work effectively in a high-pressure environment.