AceShowbiz - Rick Ross has found himself in the crosshairs of fellow rapper 50 Cent following reports about the initial sales performance of his latest album, Set In Stone. The buzz began on July 21, 2026, when 50 Cent took to Instagram to ridicule Rick Ross after hearing about the underwhelming first-day streaming and sales numbers for the Miami rapper’s 12th studio effort.

Although there has been no official confirmation regarding the source of the sales data, a Twitter account named Kurrco shared projections suggesting Set In Stone might debut outside the Billboard 200’s top 20, with estimated sales under 26,000 units. These figures have not been verified by any authoritative source, and the final sales tallies will only be available next week, since the album was released on July 17.

Despite the lack of official confirmation, 50 Cent did not hold back. He posted a series of four Instagram images and videos targeting Rick Ross. The first post featured 50 Cent smiling with a caption mocking the low sales, implying sales were as low as 2,000 units. He followed that with a humorous image of himself eating popcorn, sarcastically questioning what Rick Ross would do when both ticket and album sales are poor, suggesting he would resort to promoting car shows and selling chicken wings.

50 Cent then shared a clip from an interview with Rick Ross, where the rapper had previously predicted the album would be successful. 50 Cent sarcastically downplayed those remarks, calling the album a "firecracker" that only friends and family received. Finally, he posted a video of a fan analyzing the first-day streaming numbers, pointing out that despite featuring about 20 guest artists, the album’s performance was still lackluster. 50 Cent concluded with a taunt telling Rick Ross to pack up and move on, referencing his chicken wing business once again.

Set In Stone contains 19 tracks and includes features from a star-studded lineup such as T.I., French Montana, Max B, Rich The Kid, YFN Lucci, comedian Deon Cole, Jeezy, Don Toliver, BigXthaPlug, The-Dream, Leon Thomas, Gucci Mane, Kodak Black, and Yung Miami, among others. This album marks Rick Ross’s first release through Gamma, after previously distributing his music via major labels including Epic Records and Def Jam.

Historically, Rick Ross has seen strong chart performances, with 10 of his previous 11 albums debuting in the Billboard 200 top 10. However, his 2021 album, Richer Than I Ever Been, entered the charts at No. 22, signaling a decline in commercial impact compared to his earlier work. The early predictions for Set In Stone suggest the album’s debut might align with this recent trend rather than his prior high-charting releases.

As of now, the true commercial success of Set In Stone will not be clear until the official sales report is released next week. Meanwhile, the ongoing feud between 50 Cent and Rick Ross has reignited with 50 Cent seizing the opportunity to mock his longtime rival’s newest project based on unverified numbers circulating online.

Below are snapshots of 50 Cent’s Instagram posts that poke fun at Rick Ross amid the speculation about his album’s sales struggles.

This article is based on reporting originally published by Xxlmag.