Soulja Boy plans a new awards show for overlooked rappers like NBA Youngboy, Chief Keef, and Kodak Black, challenging BET and Grammys.
- July 1, 2026
AceShowbiz - Soulja Boy is considering launching a new awards show dedicated to recognizing rappers who he believes have been unfairly ignored by major award ceremonies like the BET Awards and the Grammys.
On June 30, 2026, Soulja Boy shared his idea on the social media platform X, highlighting artists such as NBA Youngboy, Chief Keef, and Kodak Black as examples of talents who have never won a BET Award or a Grammy despite their influence and success.
This announcement came shortly after the 2026 BET Awards event, which appears to have sparked Soulja Boy's motivation to create a platform that honors those he feels have been overlooked in the rap community.
In recent weeks, Soulja Boy has been channeling moments of exclusion into building his own opportunities. Notably, he recently launched Rapper University after being left out of Kai Cenat’s Streamer University. When XXL reported on a discussion between him and DDG regarding this project, Soulja Boy expressed that since he was not invited to the original university, he decided to create his own.
The Rapper University initiative is now accepting applications, with plans to film in Atlanta and stream the content via Soulja Boy's Twitch channel. Prospective participants are required to upload a one-minute audition video to YouTube explaining why they should be selected before submitting the link through the application portal.
While the program name suggests a primary focus on rappers, the application is open to a broader range of music industry roles. This includes producers, creators, educators, mentors, guest judges, managers, promoters, and other professionals connected to the industry.
As of now, no official premiere date for Rapper University has been announced, and details about the prospective awards show are still in the early conceptual phase.
Soulja Boy's efforts reflect a growing trend among artists to create new platforms and spaces that recognize talent not always acknowledged by mainstream institutions, aiming to reshape how achievement is celebrated within the hip-hop community.
This article is based on reporting originally published by Xxlmag.