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Drake’s Iceman Album Drops After 297 Days of Unique Promotion
Instagram/Drake & Yeat & Julia Wolf
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Drake drops *Iceman* tonight after a 297-day rollout, featuring Yeat collabs and a hidden release date in a Toronto ice sculpture.

AceShowbiz - Drake is set to release his highly anticipated album Iceman tonight, after a lengthy 297-day rollout that captivated fans worldwide. The album was first officially announced on July 21, 2025, kicking off a promotional campaign unlike any other.

Last summer, the rollout featured the Iceman episodes, which introduced singles such as "What Did I Miss," "Which One," and "Dog House," the latter including collaborations with Yeat and Julia Wolf. Following these releases, the campaign went largely silent except for a few cryptic social media posts that maintained intrigue among listeners.

In a creative marketing stunt last month, Drake hid the album’s release date inside a massive ice sculpture placed in a Toronto parking lot. The installation was quickly unlocked by popular Twitch streamer Kishka, who revealed the release date as May 15 and received a cash prize for his efforts. This immersive approach added a layer of excitement leading up to the drop.

Just two days before the album launch, multiple songs from Drake leaked online, including a track titled "1 AM in Albany," where he addresses notable figures such as Kendrick Lamar, J. Cole, and LeBron James. It remains uncertain if these leaked tracks will be part of the official album.

As of now, Drake has not released the cover art or the official tracklist for Iceman. However, rumors suggest the album will include guest features from Future, Molly Santana, and Karol G. Fans also speculate that Drake might address other artists like A$AP Rocky and DJ Khaled in his lyrics.

On the evening of May 15, Drake plans to release the fourth episode of the Iceman series at 9:45 p.m., setting the stage for the album’s arrival on streaming platforms at midnight. This final installment is expected to heighten anticipation for the full LP.

Stay tuned for the full experience as Drake brings Iceman to fans after an unprecedented promotional journey filled with innovation and suspense.

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