AceShowbiz - Dua Lipa has initiated a $15 million lawsuit against Samsung Electronics, accusing the company of using her image without permission on television packaging. The legal action was filed in a California district court on Friday, as detailed in a complaint obtained by Rolling Stone.

The lawsuit alleges that Samsung exploited Dua Lipa's image and likeness on cardboard boxes for Samsung televisions, specifically those featuring Samsung TV Plus. According to the complaint, this unauthorized use constitutes copyright infringement, trademark infringement, and a violation of Lipa's right of publicity.

The singer's legal team emphasized that while Dua Lipa has collaborated with numerous luxury brands such as Porsche, Apple, Chanel, and Tiffany & Co., she never entered into any promotional agreement with Samsung. Despite this, a copyrighted photo of Lipa appears prominently on the front of Samsung TV boxes promoting the Xite Hits channel.

The image in question was taken backstage before Dua Lipa's 2024 performance at the Austin City Limits Music Festival. The lawsuit states that Lipa holds highly valuable commercial publicity and trademark rights to this photo, which Samsung used without authorization or license.

Dua Lipa reportedly became aware of the photo's unauthorized use in June 2025. Following this discovery, fans took to social media to comment on what they called the "Dua Lipa TV Box." Some fans expressed enthusiasm, with one saying they would purchase the TV just because of her image, while another suggested that simply placing her picture on a product would boost sales.

The complaint outlines how Samsung mass-produced and distributed televisions across the United States in packaging featuring the disputed image. The suit accuses Samsung of willful infringement designed to capitalize improperly on Dua Lipa's hard-earned fame and success to promote and sell their products.

This legal dispute highlights the challenges celebrities face in protecting their image rights against unauthorized commercial use. It remains to be seen how Samsung will respond to the allegations and whether a settlement or court decision will resolve the matter.