AceShowbiz - Mike WiLL Made-It has launched a new lifestyle brand called Made-It Pro, partnering with Cash App and Square to create a unique blend of Atlanta culture, sports, and music.

This initiative is far from a typical celebrity merchandise drop. Mike WiLL Made-It, the Grammy-winning producer, envisioned a brand that genuinely reflects his identity and the community he represents. The launch aims to merge his personal interests and cultural roots into one cohesive lifestyle offering.

The debut of Made-It Pro was accompanied by a short film that visually captures Mike WiLL’s world. The film transitions from a dreamlike golf scene back to the music studio, portraying everyday Atlanta life and flashbacks to the origins of his passion for golf. This narrative comes full circle, highlighting the interconnectedness of his interests.

Notably, the film features cameo appearances by T.I. and Big Bank and is set to the Mike WiLL Made-It-produced track “HUMBLE.” The short film was directed by Avery Stedman with creative direction by Jacob MacDonald and Corey Way, underscoring the brand’s emphasis on storytelling beyond fashion.

Mike WiLL Made-It explained his motivation behind the brand: “I didn't see anything in the market that really reflected me, so I created it with Made-It Pro.” He emphasized that while the brand is rooted in sports, it is designed as a comprehensive lifestyle. The first product line focuses on golf, which is a personal passion of his.

The golf capsule collection includes golf balls, premium T-shirts, polos, sweaters, and other accessories, all crafted with attention to detail and a strong narrative element. This launch coincides with Mike WiLL’s second annual Made-It Day golf classic, an event benefiting his Making Wishes Matter foundation. The foundation supports youth and invests in Atlanta communities, reinforcing the brand’s community-driven focus.

When describing the brand’s future, Mike WiLL Made-It said, “When I'm not in the studio I'm on the course. This is just the beginning. The vision is big, and we're building something that's going to resonate globally.”

Cash App and Square’s involvement goes beyond financial support. Zack Ashley, Global Head of Brand Partnerships for both companies, stated, “As founding partners, Cash App and Square are proud to support not just a brand, but a movement that celebrates Atlanta's creative community and the entrepreneurial spirit that drives it forward.” Their commitment to Mike WiLL’s vision highlights the collaborative nature of this new venture.

Made-It Pro represents a fusion of culture, sport, and music, aiming to grow into a global lifestyle brand with deep ties to its Atlanta roots and community impact.