AceShowbiz - The I Love Boosters premiere brought a wave of psychedelic energy to opening night of the SXSW Conference & Festivals. The event was held at the historic Paramount Theatre in Austin, Texas on March 12, 2026, setting a wild and traditional tone for the festival's start.

Directed by Boots Riley, the upcoming NEON movie is described as a psychedelic and absurdist caper. The film follows a group of fashionista shoplifters who execute a bold plan: they steal from a renowned fashion icon, only to turn around and sell her coveted line at a discount. This premise promises a surreal and socially charged narrative, fitting for Riley's distinctive filmmaking style.

The premiere screening was met with an enthusiastic response from the Paramount Theatre audience, which was filled with cinephiles. Reports from the night noted plenty of laughs and even some standing ovation, creating the electric atmosphere that studios crave when launching a film. This successful debut in the Lone Star State's capital marks a strong entrance for the film into the festival circuit.

As a surreal sophomore film from Boots Riley, I Love Boosters appears to deconstruct themes of capitalism through its absurdist stakes, with Keke Palmer featured in a leading role. The positive reception at SXSW suggests the film effectively blends its trippy visual style with a rip-roaring narrative, engaging the audience on both an intellectual and entertainment level. The opening night success positions the movie as one of the must-see titles emerging from the 2026 festival, generating significant buzz for its future release.