AceShowbiz - Junior H joined Billboard's Co-Chief Content Officer, Leila Cobo, for a Superstar Q&A session at SXSW 2026, discussing his influential career and recent accomplishments in the regional Mexican music scene.

Junior H reflected on his breakthrough album DEPR3$$ED MFKZ, which topped charts and resonated deeply with fans worldwide. He shared his early days of recording music in secret, describing how these humble beginnings shaped his identity as the so-called "godfather of the sad kids."

Throughout the conversation, Junior H explored the concept of being a "sad boy" and how his audience's emotional connection helped define this persona. He also addressed the challenges posed by Mexico's corrido ban, revealing that it forced him to shelve multiple albums and rethink his artistic approach.

Expanding his influence beyond performance, Junior H talked about launching Sad Boy Records and signing his first artist, Gael Valenzuela. He conveyed ambitious plans for an upcoming Latin America tour, with aspirations to extend his reach into Europe in the near future.

Importantly, Junior H emphasized his role in breaking down traditional machismo stereotypes within regional Mexican music by infusing vulnerability and emotional depth into his songs, thereby revolutionizing the genre in a meaningful way. The discussion highlighted how his personal journey and artistic vision have created a new path for emotional expression within the genre, attracting a global audience that connects with the raw honesty in his music. His work demonstrates a significant shift in the themes and presentation of regional Mexican music, moving beyond traditional narratives to explore broader human experiences. The launch of his label, Sad Boy Records, marks a strategic step in cultivating similar voices and solidifying this new musical movement for the future.