Scott Borchetta relaunches Big Machine Records, embracing a hands-on, entrepreneurial spirit to rebuild the label with the agility of its early days.
- February 13, 2026
AceShowbiz - Scott Borchetta is embarking on a fresh start, reigniting the spirit of his early days in the music industry. Following his departure from HYBE AMERICA, Borchetta has reacquired the Big Machine Records name and officially relaunched the label, eager to return to a more hands-on, entrepreneurial approach.
In an exclusive interview conducted shortly after the announcement on February 12, Borchetta shared his vision for this new chapter. He expressed excitement about rebuilding the label from the ground up, saying, “I can’t wait for us to be small again.” His enthusiasm reflects a desire to regain the agility and intimacy that characterized Big Machine’s early years.
Big Machine Label Group (BMLG), founded by Borchetta in Nashville in 2005, became part of HYBE AMERICA in 2021 after HYBE’s acquisition of Ithaca Holdings, which had purchased BMLG in 2019. As Borchetta’s five-year contract with HYBE came to a close, both parties mutually agreed that it was time to part ways and pursue separate futures.
While reacquiring the Big Machine Records name, Borchetta did not disclose the financial terms of the deal. He also refrained from commenting on the internal restructuring at HYBE, including recent leadership changes such as the retirement of Valory Music Co. president George Briner and potential staff adjustments.
Several artists previously associated with Big Machine will remain with HYBE, including Thomas Rhett, Brett Young, Midland, Justin Moore, Carly Pearce, Preston Cooper, Jackson Dean, and Mae Estes. Borchetta is focused on charting a new course for the relaunched label, aiming to cultivate fresh talent and maintain Big Machine’s legacy of artist development.
When asked why he chose to strike out independently once again, Borchetta explained, “I have never really been a great employee. I’ve always been an entrepreneur.” He cited his admiration for fellow founders and CEOs he’s worked with, like Scooter Braun and HYBE Chairman Bang Si-Hyuk, and acknowledged the rarity of founder/CEOs completing full terms in merged companies.
Borchetta expressed gratitude to HYBE executives Isaac Lee, Jason Lee, and Chairman Bang for their support during the transition. He emphasized the freedom he now enjoys, saying, “The handcuffs are off. Now we just go again. I don’t have to check with anybody.”
This relaunch represents not only a business reset but a personal renewal for Borchetta. He is embracing the challenge of rebuilding the label’s identity and operations on his own terms, confident that Big Machine Records will thrive once again as a dynamic, artist-first company.