The 'Hiss' raptress leads a star-studded cast in a Pepsi commercial that pays homage to 'Gladiator', featuring NFL players and a remix of Queen's 'We Will Rock You'.
- September 6, 2024
AceShowbiz - In a thrilling commercial titled "Make Your Gameday Epic", Pepsi presents a "Gladiator"-themed battleground starring Megan Thee Stallion as Empress Meg. The ad features NFL stars Travis Kelce, Josh Allen, Justin Jefferson and Derrick Henry as gladiators, facing off against tigers in a thrilling coliseum clash.
As the reigning queen of the Hotties kingdom, Megan Thee Stallion presides over the epic battle, rapping her own take on Queen's iconic anthem "We Will Rock You". The full remix, titled "We Will Rock You (Megan Thee Stallion Version)", is now available on all streaming platforms.
In a nod to the original "Gladiator" film, the ad features a modern-day sports bar conversation between Jake Lacy and Lamorne Morris that transports them into the gladiatorial arena. NFL tight end Travis Kelce delivers a powerful rendition of Russell Crowe's famous line, asking, "Are you not entertained?"
The commercial also includes digital activations, promotional offers, packaging and retail marketing elements. Pepsi's limited-edition "talking cans" bring the ad to life through augmented reality, allowing consumers to interact with the gladiators.
This latest Pepsi campaign is a continuation of the brand's partnership with Ridley Scott Associates and Paramount Brand Studio, who produced the original "Gladiator" film in 2000. It also marks the 20th anniversary of Pepsi's original "Gladiator" commercial, which featured Britney Spears, Beyonce Knowles and Pink.
The campaign coincides with the highly anticipated release of "Gladiator II", scheduled for November 22. Pepsi's star-studded commercial and Megan Thee Stallion's remix of "We Will Rock You" add to the excitement surrounding the upcoming film sequel.
