LL Cool J finds Kendrick Lamar's approach in his ongoing feud with the 'Hotline Bling' hitmaker and Canadian star hilarious and indicative of the evolution of rap beefs.
- August 14, 2024
AceShowbiz - LL Cool J has heaped praise on Kendrick Lamar's strategy in his feud with Drake. In an interview with Ray Daniels Media, he labeled Lamar's cover art for "Not Like Us" the "funniest s**t in the world."
"This s**t is crazy," he remarked. "This ain't got nothing to do with nothing but it's the funniest s**t in the world. It's bananas. That kinda thinking, you have to respect that."
Fans' reactions to LL Cool J's comments shared on Instagram by DJ Akademiks varied. Some criticized Lamar's approach, while others found it humorous.
LL Cool J also discussed the evolution of rap beefs over the years. He argued that this generation thinks more "multilayered," monetizing their beefs with branding, books, movies, and music. Explaining the lesson for established artists, he said, "There's a lesson for us in how they monetize and strategize."
This is not the first time LL Cool J has commented on the feud between Lamar and Drake. In an earlier interview with Hot 97's TT Torrez, he advised Drake that he had made a "bad choice" by taking on Lamar.
LL Cool J's insights highlight the evolving tactics and entertainment value of rap feuds. Kendrick Lamar's creative approach, combined with the multi-layered strategies employed by younger artists, continues to intrigue both fans and fellow musicians.
