AceShowbiz - Music mogul Simon Cowell's ambitious bid to find the next incarnation of One Direction has faced hurdles, with two rounds of auditions in Newcastle reportedly canceled. The move reduces the number of auditions from nine to seven.

Cowell has also faced criticism for using TikTok and Instagram stars to promote the auditions, a move seen as an attempt to generate interest. Additionally, concerns have been raised about the feasibility of finding a group as successful as One Direction, given the lack of U.K. artists breaking into the global music scene.

Despite the setbacks, Cowell remains optimistic about his project. He has signed a deal with Netflix for a documentary series titled "The Midas Touch", which will follow his search for the next boyband. The documentary's title has been met with amusement, suggesting Cowell's confidence in his ability to replicate the success of his previous endeavors.

Cowell's search has been accompanied by a public campaign, including the erection of billboards featuring his own image. However, his appearance has sparked criticism, with viewers of his interview on "Good Morning Britain" commenting on his changing facial features and suggesting he has undergone cosmetic procedures.

Despite the challenges, Cowell believes that the United Kingdom needs a successful boyband and is determined to find one. The auditions for his new group are scheduled to take place over the weekend, and the results of his search will be documented in the Netflix series.