Despite leading nominations, Drizzy lost all seven at the annual award show to his nemesis Kendrick Lamar, who won Best Male Hip-Hop Artist amid their ongoing beef.
- July 2, 2024
AceShowbiz - Drake's loss at the 2024 BET Awards has sparked reactions, with many acknowledging Kendrick Lamar's victory in the Best Male Hip-Hop Artist category. Lamar's award was not televised, but the audience was aware of the rivalry and may have anticipated the outcome.
During the awards ceremony, references to the Kendrick Lamar-Drake beef were made by several attendees, including host Taraji P. Henson and Vice-President Kamala Harris. Even on the red carpet, reporters asked celebrities about the feud, with most expressing support for Lamar.
Despite Drake's seven nominations, he failed to win any awards. While this may not be as severe as being bested in a public rap battle, it is still a significant setback. Notably, Drake released two projects in the past year, while Lamar's victory came despite having released fewer songs.
However, Drake's fans remain optimistic, believing that this loss is merely a minor setback. They point out that award shows are not the be-all and end-all of an artist's success. Drake's collaborations with Camila Cabello could potentially redeem him next year.
It should also be noted that Drake may not be particularly concerned about the BET snub. In fact, he may find some satisfaction in it, given that his rival Rick Ross was recently involved in an incident where his crew attempted to play Lamar's "Not Like Us" at a festival in Vancouver, Canada. Drake's fans have been quick to defend him online and troll those involved.
Despite the setbacks, Drake's supporters believe he will bounce back and that this low point in his public discourse is just a temporary phase. The tides in music are constantly shifting, and it is too early to say whether Drake's recent losses will have a long-lasting impact.
