AceShowbiz - Fans may be worried for nothing about Jennifer Lopez and Ben Affleck's marriage amid split rumors. The pair are now accused of faking the divorce rumors "to distract from her career downfall."

J.Lo, whose marriage with Ben is said to be on the rocks, recently announced the cancellation of her "This Is Me... Live" tour. While she emphasized the necessity of prioritizing her children and close family and friends during this time in her announcement, there has been speculation that the cancellation was due to low ticket sales.

Weighing on the drama, PR expert Mayah Riaz isn't so sure if J.Lo and Ben are really struggling in their relationship. "In March, JLo cancelled the last seven dates of the tour. Then in April, the tour name was changed from 'This Is Me…Now' to 'This Is Me … Live: The Greatest Hits'," she told The Mirror. "It's no wonder there's speculation about the divorce rumors surrounding her and Ben could have been created to distract from her career downfall. It is not uncommon for celebrities to face speculation and rumors, particularly during challenging times in their careers."

"Divorce rumors or personal life distractions can sometimes be used as a strategy to divert attention from any professional setbacks," the PR expert added. "It is important to stress that we should approach such rumors with Jennifer and Ben with skepticism until we have credible confirmation."

Agreeing, PR expert Ryan McCormick told the publication, "Ms. Lopez may be enduring a tribulation that she doesn't want made public. It could be about her marriage to Ben Affleck which seems to be under intense scrutiny daily. However, may also be that ticket sales haven't been exceptional. If Lopez is seen performing in half-filled arenas, it'll harm her image. Canceling the tour may have actually been a choice between lesser of two PR disasters."

U.S. publicist Michael Levine said J.Lo's tour cancellation must have been a tough decision for her to make. He chimed in, "In light of recent developments, Jennifer Lopez has made the difficult decision to cancel her upcoming tour. Despite her unparalleled talent and dedication, the tour faced numerous challenges, including reports of low ticket sales and the need to cancel several dates.

"Last month, the tour was rebranded as a greatest hits show to align with audience interests after her latest album, 'This Is Me... Now', received mixed reviews and saw a decline on the Billboard charts," he elaborated J.Lo's career struggle. "The accompanying feature film, 'This Is Me... Now: A Love Story', and the documentary, 'The Greatest Love Story Never Told', did not resonate as strongly with fans as anticipated."

While there have been conflicting reports about J.Lo and Ben's marriage, this story echoed a previous report which claimed that Ben has been butting heads with his wife's team regarding her career setbacks. The actor/filmmaker reportedly believes that the actress and singer is overcommitted with subpar projects and surrounded by "yes people," which he contends is detrimental to her career. This sentiment has allegedly caused significant friction behind the scenes.

The Oscar winner has been encouraging his wife to make more discerning choices regarding her professional workload. "Ben feels Jen needs to overhaul her career and have a better team behind her," an insider disclosed. "He has butted heads with some members for a while now and it's caused tension behind the scenes. He just wants what's best for her and feels she's doing a lot of mediocre projects."