The 'New Rules' hitmaker, previously fronted luxury car manufacturer Jaguar, and Porsche's new deal has been called her 'biggest' endorsement deal so far.
- Jul 7, 2023
AceShowbiz - Dua Lipa has signed a bumper brand deal with Porsche. The 27-year-old pop star previously fronted luxury car manufacturer Jaguar, but has now reportedly signed a seven-figure deal with rival company Porsche in what has been called her "biggest" endorsement deal so far.
A source told The Sun newspaper's Bizarre column, "Dua is one of the hottest faces in music right now and is a global star. She has a huge brand pulling power and Porsche offered her a seven-figure package she could not turn down. Dua first started working with Jaguar in 2018 and it's made her a huge amount of money."
The insider went on to add that the "Levitating" hitmaker, who has a reported net worth of £75 million, is "looking forward" to working with the luxury brand and described the "New Rules" songstress as a "tour-de-force" who cannot be stopped. The source added, "But when Porsche came knocking, it was a really exciting offer and she is looking forward to getting involved. She is an absolute tour de force right now and there is no stopping her."
When the "Barbie" actress signed her deal with Jaguar in 2018, she explained that she wanted to "combine" music with her endorsement deal because she "loves to push boundaries" in her career.
Dua, who since releasing her self-titled debut album in 2017 has gone on to win a BRIT Award for her second record "Future Nostalgia" but also worked in collaboration with the likes of Mac Cosmetics and Yves Saint Laurent, said, "I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It's a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together."
