When issuing a public apology to the Grammy winner and her fans, the entertainment industry notes that it is working to 'shore up our tech for the new bar that has been set by demand' for her 'Eras Tour'.
- Nov 20, 2022
AceShowbiz - Taylor Swift and her fans have received a public apology from Ticketmaster. Hours after the "Anti-Hero" hitmaker spoke out about the "terrible" ticketing for her upcoming "Eras Tour", the entertainment company offered a mea culpa on its website.
"We strive to make ticket buying as easy as possible for fans, but that hasn't been the case for many people trying to buy tickets for Taylor Swift | The Eras Tour," Ticketmaster wrote in the statement. "First, we want to apologize to Taylor and all of her fans - especially those who had a terrible experience trying to purchase tickets."
"Next, we feel we owe it to everyone to share some information to help explain what happened," the statement continued. Ticketmaster went on to note that it is working to "shore up our tech for the new bar that has been set by demand" for her tour, adding, "Once we get through that, if there are any next steps, updates will be shared accordingly."
When addressing the debacle, Taylor said on Instagram Story, "Well. It goes without saying that I'm extremely protective of my fans. We've been doing this for decades together and over the years, I've brought so many elements of my career in house." The 32-year-old continued, "I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do."
"It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse," the Grammy winner added. "There are a multitude of reasons why people had such a hard time trying to get tickets and I'm trying to figure out how this situation can be improved moving forward. I'm not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could."
"It's truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them," she went on lamenting. "And to those who didn't get tickets, all I can say is that my hope is to provide more opportunities for us to all get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means."
Friday's public ticket sales for Taylor's "Eras Tour" has been canceled "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand." According to Ticketmaster, over two million tickets were sold on Tuesday for her upcoming tour, the most ever sold for an artist in a single day. It caused a near meltdown of its website.
