AceShowbiz
 
Martha Stewart and Gwyneth Paltrow Shade Each Other Through Recipe Names
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Celebrity

These stars are willing to do anything just to make their nemesis mad, and some of the moves are apparently so petty people wonder why they do it in the first place.

AceShowbiz - Martha Stewart has always been considered as the leader of the lifestyle industry with her brand MSO, that is until Gwyneth Paltrow and her brand Goop came into the picture and the former is apparently feeling threatened that her role would get snatched away by the actress. So what does she do to ensure that she won't lose to Gwyneth? Whenever she has the chance, she takes the time to throw shades at the "Glee" alum, who is more than ready to hit back with another shade.

The two often take digs at each other in the press, and sometime they will get so petty they mock each other with the help of their respective companies. Back in 2014, Martha released a recipe for pie that she named "Conscious Coupling". That was clearly a reference to Gwyneth's "conscious uncoupling" phrase that went viral after her split from Chris Martin. Gwyneth, on the other hand, got equally petty and responded with a recipe called "Jailbird Cake", a reference to Martha's time in prison.

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