Jay-Z Signs With NFL to Co-Produce Super Bowl Halftime Show

Along with his Roc Nation partners, the rap mogul husband of Beyonce is set to serve as the league's new 'live music entertainment strategist' in addition to overseeing its Inspire Change initiative.

AceShowbiz - Jay-Z and his Roc Nation partners have teamed up with America's National Football League bosses to help them mastermind the Super Bowl half-time show.

The rap mogul, whose wife Beyonce Knowles headlined the big show in 2013 and appeared again in 2016, will serve as the NFL's new "live music entertainment strategist" as part of the new deal.

He will consult for the NFL on entertainment and co-produce the Super Bowl half-time show, while contributing to the league's Inspire Change initiative.

"The NFL has a great big platform, and it has to be all-inclusive," Jay-Z told the New York Times. "They were willing to do some things, to make some changes, that we can do some good."

The partnership may surprise some as Jay-Z has been critical of the league in the past, even rapping about the organisation on "Everything Is Love" single "Apes**t". He said, "I said no to the Super Bowl/You need me, I don't need you."

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