AceShowbiz - Kate Hudson received a backlash for her new role. The "Almost Famous" actress announced on Instagram that she was chosen as Weight Watchers' ambassador on Sunday, December 16, and got a called a hypocrite because of it.

"I've become an Ambassador for the WW family because it is the perfect community for people to live healthy their own way and I love sharing this knowledge with you all," she announced in her post alongside a video of herself FaceTiming Oprah Winfrey, who welcomed her to Weight Watchers.

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Health and wellness is my number one and I always say that what works for me doesn’t work for everyone. I believe that we need to celebrate diversity in how each individual wants to celebrate their bodies. We aren’t all going to enjoy the same work outs, outdoor activities, foods etc. I’ve become an Ambassador for the WW family because it is the perfect community for people to live healthy their own way and I love sharing this knowledge with you all! This is not a community for people who just want to lose weight, although leading a healthy lifestyle lends itself to such, this is a community about supporting each other through a life long journey of wellness. I’m so happy to share this with everyone and I have to say, having @oprah on my call list was a dream come true! Love you O 😘 #WwAmbassador #ad #WellnessThatWorks @ww

Sebuah kiriman dibagikan oleh Kate Hudson (@katehudson) pada 16 Des 2018 jam 7:15 PST

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"I just wanted to say welcome to WW," the TV mogul greeted in the footage. "So everyone has a reason to get healthy, Kate, so what's yours?" Answering the question, Hudson replied, "Well, Oprah, my why is really my kids and my family and my longevity and wanting to be here as long as I can possibly can. It's really about the holistic approach to wellness."

Despite the well meaning, ex-wife of Chris Robinson received multiple negative comments about her new role. One user accused her of using the WW brand to promote her own clothing line. "Wow. don t you have an athletic clothing line, from what i can see you do most of the advertising for it. nice Publicity stunt. oh i will lose all the weight than use all the coverage to help sell the brand. trying to be just like all of the regular people huh. yeah i don't buy it," a commenter wrote.

Another user also criticized the 39-year-old actress for the danger of the message she was promoting. "A healthy lifestyle doesn't necessarily lend itself to weight loss, that is a dangerous message to perpetuate. I recovered from ED and gained weight... and ED exists in people in ALL size bodies.. I'm [not] sure how bringing weight loss into the holistically health dialogue is helpful? When we know the research on intentional weight loss and dieting often lead to harm and possible eating disorders," the person wrote.

The fact that Hudson being the new ambassador for the brand is dubbed contradictive to the messages she conveyed through her 2016 book, "Pretty Happy: Healthy Ways to Love Your Body". Promoting a message of body acceptance, the book taught how to love oneself through "listening to the body and the mind" and accept one's body as how it is.