The 'Shake It Off' hitmaker and the 'Hello' singer are reconsidering their stance on Spotify after a discussion with the head of the streaming service.
- Nov 30, 2016
AceShowbiz - Taylor Swift and Adele will be streaming their music on Spotify for future releases. The "Shake It Off" hitmaker and the "Hello" singer are reconsidering their stance on Spotify after a discussion with the company's U.K. head of content programming, George Ergatoudis.
George believes both Taylor and Adele will fully embrace Spotify for their releases going forward. "Nothing's guaranteed, but I met up with [Big Machine president/CEO] Scott Borchetta personally and had that conversation with him," he tells Music Week, "It's not a lock-in, but I've got every reason to be very optimistic Taylor Swift will be coming back to Spotify. I'm not saying it's done, but the indications are good, put it like that."
He adds, "I went out with Jonathan Dickins [Adele's manager]. You have to take a view at any moment in time about what's best for that project and for that artist. If they were going to make that decision right now, again it would be Adele's decision so he can't fundamentally speak for her, but he thinks the decision would be different. The world's moved on a lot, even in the last year. There's a hell of a different market right now."
Representatives for Taylor and Adele haven't responded to a request for comment.
Back in 2014, Taylor decided to pull her entire catalog from Spotify after the release of "1989", calling the service "a grand experiment" that doesn't fairly compensate artists. Adele, meanwhile, decided to hold back her "25" album from all streaming services for a full seven months after its initial physical and digital release.
