AceShowbiz -

Seth Rogen pranked unsuspecting shoppers at a C-Town grocery store in Long Island City, New York. To celebrate the release of "Sausage Party", the actor and writer of the R-rated animated comedy was "showing the people of New York that our food has feelings."

Remote-controlled animatronic cantaloupe, bread and sausage were placed in the supermarket while Rogen and the crew watched from a hidden control room. People jumped in scare before eventually laughing every time the food voiced by the actor said "hi" to them.

"Did you get scared?" Rogen mocked one of the shoppers. "Are you scared of a little piece of bread? Grow a pair!" Meanwhile, another shopper jokingly taunted him back. "I want to watch! This is your mother!" the man said while grabbing a loaf of bread and then savagely eating it.