The world war-themed music video sees only one person who can survive a bloody, violent and hopeless march.
- July 27, 2010
AceShowbiz -
The Roots' music video which is made under direction hands of Rik Cordero to support their latest single "The Fire" has been debuted. It follows a group of men as they are led by army through a bloody, violent and hopeless march toward the unknown.
It chronicles a post-apocalyptic death march set in 1945 during the final stages of World War II in Europe. After a cataclysmic event renders the war futile, a paramilitary splinter group, led by a Kurtz-like figure known as The Commodore, forces the transfer of young men who will be used as labor...and food. The last survivor of the march receives a mysterious White Box which holds the key to survival.
Featuring John Legend, "The Fire" is taken from The Roots' ninth studio album "How I Got Over". Rik said of the song as quoted by OkayPlayer, "[It] is one of my favorite tracks off HIGO and really feels like something you'd hear in the theater. The line 'you don't say good luck, you say don't give up' inspired me to create a period piece narrative that stays true to the lyrics while adding another layer to the interpretation."
