AceShowbiz -

Nickelodeon's actress Emma Roberts declares she is very "excited" to be booked as the new celebrity endorser of Neutrogena. Representing the cosmetic brand, she follows in the footsteps of Jennifer Garner, Vanessa Hudgens, Hayden Panettiere, and Natascha McElhone, all of whom have also been tapped as the faces of Neutrogena.

"To be a part of a brand that I have always loved and believed in is a once in a lifetime opportunity," Emma is quoted by People as saying. "It's important to me to be associated with Neutrogena because they instill confidence and beauty in young women."

Concerning her endorsement duty, Emma will be starring in the beauty brand's television commercials and print ads. No words just yet on when her ads will be made public.

Meanwhile, Neutrogena has nothing but praise for Emma. Jim Colleran, President of Neutrogena, reveals the reason behind Emma's choosing as their latest celebrity model, saying she "embodies the youthful spirit and confidence that have always been part of the Neutrogena brand and we are proud to have her as our newest brand ambassador."