AceShowbiz -

Madonna never stops taking the headlines this year. After holding the record as the artist with the most number one hits in the world, the pop singer is making another history. This time she becomes the first artist that is directly involved in the selling of her own ticket packages for her upcoming "Sticky & Sweet" tour.

The new project happens after Madonna conclude a deal with ticket reseller Viagogo to sell the VIP packages and premium seats for the tour. On her behalf, the company will be the one that controls the selling of the European leg for her "Sticky & Sweet" tour. It is the first time that an artist is directly involved in the selling of her own ticket packages. Usually the packages are issued through companies not directly with the artists.

Previously, Madonna has actually signed a $100 million deal with concert promoter Live Nation to give the company a right to handle all of her tours and eventually her album distribution as well. The mega deal itself was also the first time that was ever done in the music industry.

Meanwhile, about her upcoming concert, recently the multi talented singer has already confirmed the dates for the tour. Madonna will kick off her world tour on August 23, in Europe and taking the Cardiff Millennium Stadium in Wales as the first venue.