AceShowbiz -

Latin singer Ricky Martin shows his deep concern towards social matter by willingly joining a U.N.-affiliated migration organization to fight human trafficking in Colombia. "More than half of trafficking victims worldwide are children, forced into pornography, prostitution and labor servitude," he said. "Human trafficking is an unscrupulous market that generates around $10 billion annually."

Thus, to support the organization's program, Martin is slated to appear in TV commercials and provide support through his nonprofit foundation, the Ricky Martin Foundation. Focused on the dangers trafficking poses to Colombian children such as sexual exploitation, the commercials will begin airing next year. In addition to that, the organization also will publicize a new telephone hot line that provides assistance and information about trafficking in the country, the Geneva-based IOM said.