July 01, 2016  

Katy Perry Teams With Twitter for New Concert Initiative

April 18, 2011 (8:58 pm) GMT
Katy Perry is set to make history by offering fans the chance to tweet messages to concertgoers as they enter venues on her California Dreams 2011 tour.

is launching a Tweet-to-Screen initiative as part of a new partnership with bosses at microblogging website Twitter.com.

At upcoming shows, concertgoers will be welcomed to each show by giant on-stage screens that display live fan pictures and tweets from the event, giving everyone in the audience the chance to share their thoughts, excitement and anticipation before the California Gurls singer appears on stage.

Every upcoming Katy Perry show in the California Dreams 2011 Tour will have its own dedicated hashtag, which Katy will tweet the day of each show. Fans in the audience and around the world can include the hashtag in any of their Katy-specific tweets in order to have them appear onscreen at the event.

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