March 23, 2017  

Sylvester Stallone to Launch Fashion Line

March 25, 2011 (8:19 am) GMT
Becoming the latest celebrity to enter the world of fashion, the action star is creating a line that is inspired by his on-screen characters 'Rambo' and 'Rocky Balboa'.
Sylvester Stallone

Actor has become the latest star to enter the world of fashion, he's creating a clothing line. Sly Inc., which was inspired by the star's legendary on-screen characters "Rambo" and "Rocky Balboa", will consist of jeans, shirts, outerwear, underwear, and watches.

Stallone tells Men's Week magazine, "I thought the time is now. I've lived a life where I know what has worked and what hasn't worked. Clothing is the first step to building a character."

The actor, who will launch the lifestyle brand in 2012, eventually hopes to expand the line to include eye wear, grooming products, athletic wear and even a fragrance.

Stallone's business partner and president of Sly Inc, Michael Henry, additionally stated, "Rocky at the end of the day is a love story. While Rambo showcases the other side of masculinity, he's a loner. So the line will offer looks for 'the rebel and the gentleman.' "

More Sylvester Stallone News

TODAY'S HEADLINES

  1. John Legend Expresses His Anger and Hope in 'In America'
  2. Ryan Gosling Explains His Giggle During Oscar Fiasco
  3. Report: Kevin Hart's Wife Eniko Pregnant With Their First Child
  4. 'Avengers: Infinity War' Starts Filming in Scotland, Set Photos and Video Arrive
  5. 'Orphan Black' Unveils First Photos and Details of Final Season
  6. Hailey Baldwin Fuels Cameron Dallas Dating Rumors as They're Spotted Grabbing Lunch Together
  7. Donald Trump and Wife Melania Reportedly Sleep in Separate Bedrooms and Never Spend a Night Together
  8. Iggy Azalea Is Twerking in Sneak Peek of 'Mo Bounce' Music Video