May 31, 2016  

Charlie Sheen Lands Merchandising Deal With Live Nation

March 9, 2011 (8:41 am) GMT
Sheen would contribute ideas for his memorabilia which would be sold online and in chains such as Wal-Mart, Target and Hot Topic.

Embattled actor has inked a deal to release a line of merchandise bearing his most memorable quotes. The former "" star, who was fired from the hit sitcom on Monday, March 7, has been given a boost after landing a merchandising and licensing deal with promoters at Live Nation.

Bosses at the firm plan to begin selling Sheen memorabilia online, before stocking products in U.S. chains such as Wal-Mart, Target and Hot Topic. Sheen has contributed ideas for the line, which will reportedly feature catchphrases taken from his recent whirlwind media blitz.

Joey Scoleri, Live Nation's Senior VP for Tour Marketing & Promotion, tells EOnline.com, "Being fired has only made him more popular because he is standing up for himself. He is a folk hero. We're hoping to have some of the items for sale as soon as next week. It's all coming together really quickly. He's got a lot of brilliant ideas."

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