'Saw 3D' Gory Ad Banned After Complaint From 10-Year-Old Kid
A complaint made by a terrified 10 year old over a TV commercial promoting the gory "Saw 3D" movie has been upheld by bosses at the U.K.'s advertising watchdog. The advert for the horror franchise's final installment, which was released last October 2010, shows a screaming man with bloody hands surrounded by images of blades. To promote the movie's 3D capabilities, the clip also saw cinemagoers being bound by metal restraints in their seats and one reveler being dragged into the screen.
Officials at the U.K.'s Advertising Standards Authority (ASA) launched an investigation into whether the commercial was suitable to be aired before Britain's 9 P.M. (GMT) watershed after a pre-teen phoned to complain about the "distressing" content. The ad had been shown in a commercial break during a popular gadget programme at 8.30 P.M. (GMT).
ASA bosses have now decided to uphold the complaint, ruling the advert should not be aired on British TV before 9 P.M. A spokesperson for the watchdog says, "(Scenes included people being) suddenly trapped by metal restraints and where the figure reached out and pulled a cinema-goer back towards the screen. We considered it was therefore likely to cause distress to young children who might not make a clear distinction between the scenes from the film and the scenes in the cinema."
- Taylor Swift Makes Donation to Hospital That Saved Her Godson
- Daniel Radcliffe Eyed for 'Harry Potter and the Cursed Child' Movie Trilogy
- Mary J. Blige to Guest Star on 'How to Get Away with Murder'
- Ryan Reynolds Paid 'Deadpool' Screenwriters With His Own Money
- Rob Kardashian Finally Opens Up on Why He Ditched Kim Kardashian's Wedding
- Drake and Rihanna Nuzzling and Holding Hands in Miami
- 'Stranger Things' Officially Renewed for Season 2 - Watch the Teaser Here!
- Chris Stapleton, Carrie Underwood, Keith Urban Lead Nominations for 2016 CMA Awards