September 30, 2016  

Rumer Willis Is New Spokesmodel of Badgley Mischka

December 17, 2010 (9:17 am) GMT
The daughter of Bruce Willis is 'thrilled' for being the new face of the fashion brand, following the footsteps of Carrie Underwood and Eva Longoria Parker.

Actress is stepping into the fashion industry as the face of designer brand Badgley Mischka. The daughter of and will front the label's new spring 2011 campaign, following in the footsteps of and .

And Rumer is excited to be the line's new spokesmodel. She tells People.com, "I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with (designers) Mark and James is an incredible opportunity."

Her father Bruce Willis recently landed similar honor. He has been chosen as the new face of a Russian bank, which claimed the actor reflected the company's values of "trust and dignity".

TODAY'S HEADLINES

  1. 'The Purge' Heading to TV as 'Interwoven Anthology'
  2. Cashmere Cat Releases New Single 'Trust Nobody' Ft. Selena Gomez
  3. Rob Kardashian Regrets Tweeting Kylie Jenner's Number: 'It Was Miscommunication'
  4. Kristen Stewart Spooked by Ghost in 'Personal Shopper' Trailer
  5. Brad Pitt and Angelina Jolie Reach Temporary Custody Deal That Includes Family Counseling
  6. Fifth Harmony's Ally Brooke Falls After Ambushed by Fan on Stage
  7. Blake Lively and Ryan Reynolds Welcome Their Second Child
  8. Producer Says Daniel Craig Is Still the 'First Choice' for Next James Bond Movie