October 26, 2016  

Bruce Willis Is New Face of Russian Bank

November 24, 2010 (6:31 am) GMT
The 55-year-old is chosen to appear in the new campaign for Trust Bank because he reflects the company's values of 'trust and dignity'.

Hollywood star has become the unlikely face of a top Russian bank. The "Die Hard" tough guy will represent Trust Bank in Moscow for at least a year, replacing late Russian weightlifter and actor Vladimir Turchinsky, who died in 2009 at the age of 46.

In a statement, Trust Bank bosses claimed Willis was chosen to front their latest campaign because he reflected the company's values of "trust and dignity". He features in the posters with the slogan, "Trust is just like me, but a bank."

Willis, 55, also recently became the spokesman for Polish vodka brand Sobieski. As for his acting career, the father of actress recently starred in "" along with other Hollywood veterans like , and .


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