January 18, 2017  

Elizabeth Hurley to Paint the World Pink to Set Record

October 1, 2010 (4:53 am) GMT
Some monuments like the Sydney Opera House and the Empire State Building will be lit pink as part of the launch of a new Estee Lauder breast cancer awareness drive.
Elizabeth Hurley

is hoping to paint the world pink in the next 24 hours as part of the launch of a new Estee Lauder breast cancer awareness drive. The British actress/model, who has been the cosmetics company's celebrity breast cancer champion for the past 15 years, is aiming for a world record attempt when monuments around the globe are lit pink from midday, September 30.

The monuments include the Sydney Opera House in Australia and the Empire State Building in New York City. She says, "We're hoping for a new listing for the most monuments lit in a 24 hour period from midday today Eastern time."

Hurley is also launching a new charity lip-gloss and lipstick line that will be sold at Estee Lauder counters around the globe with all proceeds going to the Breast Cancer Research Foundation. The star insists she was destined to become such a big part of the Estee Lauder campaign - because company boss Evelyn Lauder asked her to be a part of the project just after the actress lost her grandmother to breast cancer.

She says, "My maternal grandmother died of breast cancer just before I started working with Evelyn and Estee Lauder and so, as soon as she asked me to help, it seemed like the perfect fit because she was one of the ladies that we really had tried to get past all that because she was scared of her breast cancer. She wouldn't tell anyone that she had a lump. So that's really what has inspired us to now really spread the word, so that breast cancer is not a dirty word anymore."

Since starting its pink ribbon campaign 16 years ago, the Estee Lauder company has raised almost $300 million. The new campaign launch will kickstart the upcoming Breast Cancer Awareness Month, which begins on October 3.

TODAY'S HEADLINES

  1. 'Guardians of the Galaxy Vol. 2' Toys Reveal First Look at Kurt Russell's Ego
  2. Will Kanye West Perform at Pal Donald Trump's Inauguration?
  3. Fergie Who? Nicole Scherzinger to Replace the Singer in Black Eyed Peas
  4. Tupac Shakur Biopic 'All Eyez on Me' Is Set to Be Released in Summer
  5. Kendall Jenner and A$AP Rocky Reignite Dating Rumors After Seen Shopping Together
  6. Ariana Grande Criticized for Claiming She's the 'Hardest Working 23-Year-Old' on Earth
  7. Lady GaGa Teases Super Bowl Performance in New Behind-the-Scenes Video
  8. 'Game of Thrones' Latest Tidbit Reveals This Character's Unlikely Return in Season 7