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Ivana Trump Takes Legal Action Against Fashion House for Using Her Name

September 17, 2010, 3:40 am GMT

The officials of the Finnish company, however, refuse to bow to Trump's demands and insist on going ahead with their planned runway show in New York.

Ivana Trump

Ivana Trump has taken legal action against a Finnish fashion house for using her first name. The ex-wife of property mogul Donald Trump ordered her lawyers to fire off a cease and desist letter to bosses at IVANAhelsinki ahead of their runway show in New York on Thursday, September 16.

Trump has trademark rights to the name Ivana for her own fashion line and is demanding commission and royalties from IVANAhelsinki bosses if they want to go ahead with their fashion launch. Her lawyer Gary Lyman tells New York Post gossip column PageSix, "Using her name dilutes its value and is damaging to her reputation."

But IVANAhelsinki officials are refusing to bow to Trump's demands, telling the publication they have no intention of canceling the show.

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