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Peter Andre's TV Series Accused of Product Placement

July 29, 2010 (9:43 am) GMT
British broadcasting watchdog, which has a strict rule of including ads in a TV show, is investigating 'Peter Andre: The Next Chapter'.

Australian pop star is facing an investigation from Britain's broadcasting standards watchdog after a viewer accused him of promoting a hotel and airline on his U.K. reality show, according to reports.

In an episode of his TV series "Peter Andre: The Next Chapter", the "Mysterious Girl" hitmaker jets off to a luxury hotel in the United Arab Emirates with his two children. However, a viewer complained to officials at Ofcom, claiming the singer was purposely plugging the vacation destination in Dubai and that his young daughter was advertising the Emirates airline by wearing a replica hostess outfit.

According to Britain's The Sun, the regulatory body is investigating. A rep for the network tells the publication that the references were "not promotional". The U.K. has strict rules about product placement and plugging on TV aside from advertising.

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